Macedon Digital

Search, Conversion & Automation that drive real enquiries and sales.

Senior, hands-on execution for SMEs. Geelong-based, working nationally. Referral-driven and relationship focused.

Book a 15-min Fit Call → See how it works
15+ years experience
Australia-wide
Referral-driven

💭 What we hear most

  • Ads cost too much and leads are inconsistent
  • SEO feels confusing, unclear, or disconnected
  • Site looks average or okay but doesn't convert
  • Marketing is happening, but nothing's joined up

We fix the system — so your digital assets work together.

🏆 Google Partner
📍 Geelong, Victoria
🤝 Month-to-Month
👤 Direct Access to Owner
🔒 You Own Everything
The Problem

Why most digital marketing doesn't work

You've probably experienced at least one of these. They're the patterns we see constantly with businesses who come to us frustrated.

The Silo Problem

You've got an SEO person, a web developer, and someone running ads. None of them talk to each other. The website isn't optimised for the ads. The SEO content doesn't match what converts. Money leaks through the gaps.

The Tracking Black Hole

You're spending money but can't actually prove what's working. "Impressions" and "clicks" sound good in reports, but you need enquiries and sales. Without proper tracking, you're flying blind.

The Agency Runaround

You talk to an account manager who talks to a strategist who talks to someone in another country who actually does the work. When something breaks, nobody's accountable. You're a ticket number, not a client.

The Lock-in Trap

12-month contracts that benefit the agency, not you. They've got your money secured whether they perform or not. You're stuck paying for results you're not getting.

We work differently. All experienced experts. One system. We earn your business every month — or you leave. That's how it should be.

How It Works

A simple 3-step system

Build the foundation, accelerate with traffic, then grow what's working. Each step builds on the last.

We build integrated systems where every piece works together — your website converts the traffic that SEO and Ads bring in, and we scale what's profitable. The result: more leads, better ROI, compounding growth.

1

Build

First, we fix your foundation. A website that actually converts visitors into leads, with proper tracking so we can see what's working.

  • Conversion-focused website
  • Technical SEO foundations
  • Tracking & analytics setup
  • Speed & mobile optimisation
2

Accelerate

Then we drive qualified traffic. SEO for long-term compounding growth, Google Ads for immediate results. Both feeding into your optimised site.

  • High-intent SEO strategy
  • Profit-focused Google Ads
  • Local visibility (Maps, GBP)
  • Content that ranks & converts
3

Grow

Once the system is working, we scale what's profitable and cut what isn't. This is where compounding happens — better conversion rates mean every dollar of traffic works harder.

  • Scale profitable channels
  • Continuous conversion optimisation
  • AI and automation for efficiency
  • New market and keyword expansion
  • Regular reporting tied to revenue
Services

What we do

We offer SEO, Google Ads, website development, and AI automation — but here's the thing: we rarely do just one. Most clients come to us because their marketing isn't connected and results aren't consistent. They've got an SEO agency, a web developer, and someone running ads — none of them talking to each other. Results suffer.

Our approach is different. We treat these as parts of one system. SEO and Ads work together to capture demand. Your website converts that traffic. Tracking tells us what's working. AI helps us move faster. When everything's connected, results compound.

🔍

SEO

Technical foundations, on-page optimisation, and content that wins high-intent searches. We focus on keywords that convert — not just traffic for traffic's sake. Built for long-term compounding growth.

⚡

Google Ads

Profit-focused campaigns built for quality leads, not vanity metrics. We manage budgets like they're our own — ruthless about cutting waste and scaling what works. Search, Shopping, Performance Max.

💻

Web & Landing Pages

Fast, clean, conversion-engineered. Whether it's a full site rebuild or campaign-specific landing pages, we build for enquiries — with tracking wired in from day one. No pretty sites that don't perform.

✨

AI & Automation

Practical workflows that save time and reduce admin — not AI for the sake of it. Lead response automation, content acceleration, reporting efficiency, and process improvements that actually stick.

The whole system, or just the parts you need

Most clients work with us across multiple services because that's where the real leverage is. But if you just need SEO or just need landing pages, that works too. We'll be honest about what will actually move the needle for your business.

Let's talk about your situation
The Efficiency Layer

Practical AI that actually saves time

No buzzwords. No ChatGPT experiments. Real automation, quality is paramount.

📊

Smarter Reporting

Custom reports that show what's actually working — leads, revenue, ROI — not vanity metrics that waste your time.

⚡

Faster Production

AI-assisted production that speeds up output without sacrificing quality. More value, same standards.

🔄

Process Automation

Repetitive tasks handled automatically. Data flows where it needs to go. Less admin, more time for real work.

On the AI hype: Every agency is suddenly an "AI agency." We're focused on the practical stuff that actually delivers ROI — not shiny demos that don't work in the real world. These tools are the efficiency layer that makes everything else work better.

Systems We Fix

Common problems, proven solutions

These are the patterns we see over and over. If any of these sound familiar, we've probably solved it before — and we know what results to expect.

💸

The Problem

Spending on Google Ads but leads are expensive and inconsistent. Can't tell what's working.

How We Fix It

  • Audit tracking and attribution setup
  • Restructure campaigns around profit, not clicks
  • Build dedicated landing pages that convert
  • Implement proper conversion tracking

Expected Results

30-50% reduction in cost per lead within 90 days. Clear visibility on what's actually driving revenue.

🐌

The Problem

SEO has been running for months but traffic isn't growing. No clear connection to leads or sales.

How We Fix It

  • Comprehensive technical audit and issue resolution
  • Refocus on high-intent, commercial keywords
  • Fix content gaps and cannibalisation
  • Build proper conversion tactics for organic

Expected Results

100-300% organic traffic growth over 6-12 months. Clear attribution of leads to organic search.

😐

The Problem

Website looks decent but doesn't generate enquiries. Traffic comes in, nothing happens.

How We Fix It

  • Conversion audit — find where people drop off
  • Rebuild website or key pages for clarity and action
  • Improve forms, CTAs, and user flow
  • Add trust signals and reduce friction

Expected Results

2-4x improvement in conversion rate. Same traffic, significantly more leads.

🔌

The Problem

Multiple agencies/freelancers doing different things. Nothing's connected, no one owns the outcome.

How We Fix It

  • Consolidate under one strategy and owner
  • Align all channels toward same goals
  • Unified tracking and reporting
  • Clear accountability and communication

Expected Results

Faster decisions, less wasted spend, clearer ROI. Marketing that actually feels manageable.

Results

Proof across industries

We measure what matters — revenue, leads, and ROI. Not impressions, not clicks, not "brand awareness." Here's what that looks like in practice.

These results came from applying the same system: fix tracking first, then conversion, then traffic. The specific tactics vary by industry, but the approach is consistent. Most of these happened within 6-12 months of starting.

eCommerce

373%

revenue increase

670% ROI · SEO + CRO

Construction

266%

organic traffic

150% more enquiries

Healthcare

368%

online bookings

Local SEO + Web

Legal

136%

traffic growth

209% engagement lift

Technology

371%

impressions

45% more leads

Testimonials

What clients say

★★★★★ 5.0 from 26 Google Reviews
★★★★★

"Will has been exactly what we were looking for to help our business evolve. A Technical/Digital Genius!! His customer service is exceptional, and nothing is a problem. We would absolutely recommend Macedon Digital."

DS

David Sheridan

Blinds and Awnings

★★★★★

"Will was able to understand our goals and guide us through the digital translation of content. No question or task was too silly or too small. Strong clear communication and a dedication that de-risked the project process."

KM

Katherine McPherson

Boutique Consulting Practice

★★★★★

"I really couldn't believe how fast they were. I'd have some feedback in the late arvo and they'd come back with an update that was exactly what I had in mind the next morning. Will is just a really nice guy who was a pleasure to work with."

JM

Julian Morgans

Creative Production

★★★★★

"He has this unusual combination of high tech skills and high people skills — in other words, he knows his stuff. I nickname him 'the professor' and he's a great communicator too. On top of all that, he delivers!"

BM

Bob McCarthy

Training & Development

Will Smith - Owner, Macedon Digital

Who you'll work with

I'm Will. I run Macedon Digital. I've been doing this 15+ years and operate my agency the way I wished it was done when I worked in corporate. Senior, hands-on, clear, accountable, good value, results driven. No juniors owning your strategy. No account managers who don't understand the work.

When you work with us, I'm involved in strategy and delivery. I know your business, your numbers, and what's actually happening in your campaigns. That's how we get results — and how we keep them.

Strategy + execution end-to-end
SEO, Google Ads, landing pages, tracking
Practical AI to speed up the right work
Geelong-based, Australia-wide

What we believe

  • Marketing works when it's one system — not silos. Traffic, conversion, and tracking need to work together.
  • Demand capture first, then conversion, then scale. Most businesses have this backwards.
  • Clarity beats complexity. Speed beats perfection. Done well and launched beats perfect and stuck.
  • Results are the only thing that matter. Activity without outcomes is just noise.

Ready to fix the system and grow?

Start with a 15-minute fit call. We'll talk about your situation, where the opportunities are, and whether we're the right match. No pitch, no pressure.

Book a 15-min Fit Call →
Contact

Let's talk

Book a call or send a message. We reply quickly.

Email

[email protected]

Location

Geelong, Victoria

Working with clients across Australia

Book a 15-min Fit Call

Pick a time that works. No pitch — just a conversation to see if I can help.

Book a 15-min Fit Call →
or send a message