SEO Purpose
Search Engine Optimisation (SEO) is the process of optimising a website so it appears on page 1 in the search engines (primarily Google) for the search phrases prospects who do NOT know of the website or business use, when searching for the products and services that the business and website attempt to sell
These results appear in the organic listings, not the paid listings.
- So the idea with this is that when people are searching for your client’s products, they find the client’s business we are doing SEO for first and contact them about doing business.
- I.E. In positioning your client’s website on the top of Google for the keywords people use when searching for their products and services, they will enjoy free targeted traffic from
the search engines - Another part of SEO, often ignored, is optimising a client’s brand on search engines when people are specifically researching that business. Part of this is reputation management,
however, SEO itself should help this by providing quality content on business directories and other properties when they directly represent the brand. These elements of SEO should not be inaccurate as this can have a negative impact on this. This is why you are required to quality check these parts of the campaign - Traffic from search engines is highly desired as prospects are often in a purchasing frame of mind when searching for what they need. They are in the market to buy when they search for a client’s product. So, the conversion process to a lead or sale from search engine traffic is often a lot higher than other forms of interruptive styles of advertising
- Paid traffic from search engines is also getting more and more expensive. As such, despite the early investment required to position a website well, over time the ROI from SEO traffic can be much higher than that from paid traffic
SEO Is Working When
- Success in SEO means the website being SEO’d is ranking well in Google for the keywords being targeted in the campaign. This means at a minimum; most keywords are on page 1 of Google. Many keywords will hopefully also be within the top 3 positions
- This will be reported on with the monthly SEO Ranking report
Our SEO Process
Initial Month
- Initial audit and research
- Penalty analysis
- Keyword recommendations
- Initial benchmarking
- Onpage recommendations
- Update approved onpage recommendations
- Beginning of authority enhancements through building backlinks
- Business Directories
- Web 2.0 Properties (not connected with the client’s brand)
- Social bookmarks
- Guest blog posting
- Unique articles (not connected with the client’s brand)
- Social Media shares
Regular Ongoing Work
- Monitor website quality issues and implement fixes where required
- Ongoing on-page improvements
- Ongoing authority improvements
- Business Directories
- Web 2.0 Properties
- Social bookmarks
- Guest blog posting
- Unique articles
- Social Media shares
- Monthly reporting and recommendations
Additional Regular Quarterly Jobs
- Quarterly full SEO profile audit to ensure compliance with Google’s quality guidelines
- Actively disavow backlinks we do not believe are compliant with Google’s quality guidelines
